Commercial Scenarios for the Web: Opportunities and Challenges
نویسندگان
چکیده
Introduction The World Wide Web as an Efficient Channel The Web as an Active Model of Marketing Communications The Web as a Commercial Medium Consumer Benefits Benefits to the Firm Size and Growth of the Internet and the World Wide Web Barriers to Commercialization of the Web Models of Web-Based Business A New Classification of Commercial Web Sites Summary and Conclusions
منابع مشابه
Commercial Scenarios for the Web: Opportunities and Challenges: Hoffman, Novak and Chatterjee
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عنوان ژورنال:
- J. Computer-Mediated Communication
دوره 1 شماره
صفحات -
تاریخ انتشار 1995